UNDERSTANDING CUSTOMER DATA
WE DEVELOPED A PROPENSITY ANALYSIS MODEL BASED ON COMMON CUSTOMER CHARACTERISTICS THAT ALLOWED PRODUCT AND MARKETING STRATEGY TO BE SHAPED TO MAXIMISE roi
NEW PRODUCT DEVELOPMENT
RESEARCHED, DEVELOPED THEN LAUNCHED A NEW NICHE TOURISM CONCEPT THAT WAS RANKED IN “THE TIMES” TOP 100 TRAVEL IDEAS.
AWARD WINNING ACCOMMODATION GROWTH STRATEGIES
WORKING WITH INOVA HOSPITALITY MANAGEMENT, OUR RESULTS WERE PEER REVIEWED at WTM LONDON in 2018 AND our success was RECOGNISED BY THE UNWTO.
DIRECT & DIGITAL MARKETING
By adopting strategic and digital innovation, increased direct share of business by 75% for the UK’s 3rd largest SKI operator
GROWING VOLUME & MARGIN
BY APPLYING CUSTOMER & YIELD INSIGHTS, ACHIEVED 34% YEAR ON YEAR GROWTH IN MARGIN AND 30% GROWTH IN CUSTOMER VOLUME TO GREECE, CYPRUS & TURKEY
BUILDING WORLD LEADING PARTNERSHIPS
ENGAGED WITH WORLD LEADING ACADEMICS TO DEVELOP, TENDER FOR AND THEN SUCCESSFULLY IMPLEMENT A UNIQUE EDUCATIONAL TOURISM PRODUCT FOR THE UK GOVERNMENT’S WW1 CENTENARY COMMEMORATIONS.
During the pandemic, we published our analysis on tourism and consumer market sentiment in the UK, based on feedback from our industry contacts and published market research.
Most of what we said would happen, did.
Our past reports can be accessed via these links -
June 2020 September 2020 November 2020 March 2021
January 2022
B2B TOURISM MARKETING
DEVISED AND IMPLEMENTED A MULTI-BRAND B2B MARKETING STRATEGY THAT REDUCED COST PER AQUISTION BY 33% AND INCREASED SALES VOLUME BY 5% IN A FLAT MARKET.
UNIQUE HOTELS - iNSPIRATION FOR JADED TRAVELLERS.
LAUNCHED IN 2025 TO GIVE TRAVEL AGENTS AND OTHER B2B PARTNERS INSPIRATION IN SELECTING A UNIQUE HOTEL TO DELIGHT THEIR CLIENTS.